Private label wines are becoming a popular segment of the U.S. wine market. Launching a private label wine can boost revenue, and can create a unique brand identity that separates you from the competition.
The margins on private label wine bottles are 10-15 percent higher than on bottles from national brands. This is the result of shortening the supply chain by squeezing out some of the middleman who are adding to the final price.
Private label wines now account for approximately 5 percent of all wines sold in the United States, and in France and Italy, the private label wine market is accounting for nearly one-third of all wines sold.
Select exclusive wines
It is very important to select exclusive wines that are grown in limited quantities from reputable wineries. By doing so you will attract affluent, sophisticated customers.
How do you get started if you want to own your own private label?
(1.) Select the Wine.
The first step; Figure out the types of wines that your customers enjoy and what is the average price they are willing to pay per bottle. Decide how much money you are willing to invest and select a quantity of wine.
Note: A standard bottle of wine is 750 milliliters, meaning a case of 12 bottles contains 9 liters, or 2.378 gallons. At 150 gallons per ton, a ton of grapes becomes a little more than 63 cases of wine. With 12 bottles per case, we have 756 bottles in total. ( More details…)
(2.) Select the winery.
Reach out to several wineries that might potentially be interested in making a deal with you.
Here is an example of a source that will sell wine by the barrell…
(3.) Design the label.
It is also very important to present your Brand in a professional manner and comply with wine label regulations. Find a design firm that specializes in designing wine labels, cases and promotional materials. The packaging design is a very important part of the private label process. Consumers are attracted to well designed labels and make purchasing decisions based on the colors, images, typography, etc.
Here is a branding agency we highly recommend. The Deffenbaugh Agency