The wine world is a constantly growing industry. Each year the statitics change, and more wine is consumed. The markets are carefully watching the millennial generation. Wine slushies have become a big hit (oh my!). Organic, biodynamic and natural wines are becoming very important to wine drinkers. Here are the top trends you should expect to see in 2019.
1. Generational Growth
The Millennials generation out drank the Baby Boomers in 2018, a long anticapated prediction. Now that the entire generation is of age to drink, about 28% of millennials drink wine on a daily basis. That means the markets will place an emphasis on targeting millennials and the wine they drink.
So what wines should we expect on the shelves in 2019? Millennials will not take the time to read the labels. However, they will grab a bottle off the shelf if it has colorful graphics, interesting logo or catchy name. About 51% of millennial women said that they would prefer sustainably or organic wines, saving the earth one wine bottle at a time?
2. Wine Slushies
For the summer of 2018, wine slushies were the perfect recipe to pin on your “Wine and Dine” board on Pinterest. All it takes is blending wine, fruit, and ice into a refreshing frozen drink. If you didn’t catch this new fad over the summer, don’t worry. Wine Slushies have been around for a while, but they recently caught the attention of young consumers.
The recipes can be found at a few restaurants already, but by 2019, they will most likely be on the menus at local restaurants and bars all over the country. Can you imagine having a wine slushy with your favorite meal while you’re out? (oh-no)
3. Biodynamical Bottles
Biodynamic, organic and minimal intervention wines are up and coming. This type of wine goes by the new terminology of “natural” wines. There are no requirements for wine to be “natural” and the process is much easier than certified organic wines. However, the wine is made from organic or biodynamic grapes.
“Let the wine make itself”. Biodynamic wines are made from a holistic point of view, where the process is natural and leaves the earth the way it was before. Grapes are grown with care all the way down to the soil. Natural wines are made with similar ingredients to biodynamic wines, but don’t require the holistic process of how the grapes are grown. Either way the “natural” wines are made, they are becoming a popular choice on the shelf.
Who wouldn’t want to support sustainability?
4. Bourbon Barrel Wine (now we’re talking)
Have you heard of bourbon barrel wine? This is a current trend of 2018, and will definitely be something you’ll continue to see in 2019. You often hear about “aged wine” when someone determines if it’s a good bottle of wine. Most aged wine sits in a barrel at some point, even if some white wines can do without. Sustainability is a concept that’s trending, and “natural” wine isn’t the only way to stay sustainable in the world of wine.
Barrels that once held bourbon or whiskey are being refurbished and used to age wine. The oak barrels are charred for aroma and flavor. Adventurous wine drinkers are begining to try it. The popularity of bourbon barrel wine is continuing to increase, and will definitely be a topic to talk about in 2019. So take a walk on the wild side and try this type of wine?
5. Drinking Out vs. Drinking In
Do you often have a glass of wine when you go out to eat, or do you drink your wine at home that you bought from a store? On-premise wine sales are on a decline, while off-premise wine sales are on an incline. People want to drink wine by the bottle at home, rather than spend a little extra money on a glass of wine while they’re out.
It’s not just the wine sales that are down, beer sales are down as well. The average income for 2018 just wasn’t high enough for bars and restaurants to raise their on premise sales. People are less willing to splurge while they’re out. So the decline of on premise wine sales won’t come as a shocker in 2019.
Although people aren’t drinking wine at bars and restaurants like they used to, wine is still something to talk about. There are a lot of up and coming wine trends that will continue to evolve next year. If you’re a wine lover, you have every reason to be excited about for 2019. So sit back, relax and pour yourself a glass!